Fintrack Labs
About

About Fintrack Labs

Who builds Fintrack Labs, why it exists, and what it will never do.


Nature of business. Fintrack Labs is personal finance tracking software, not an investment advisory service. We don't execute trades, manage money, distribute financial products or provide personalised investment recommendations. Our analytics are automated observations based on information entered by users.

Why this exists

Many Indian investors hold money across multiple platforms and asset classes — a couple of fund platforms, a broker, some fixed deposits, gold, maybe a US brokerage, an EPF balance, a flat. Every one of those apps shows you a number. None of them shows you the number.

Fintrack Labs exists to answer one question properly: what am I actually worth, across everything, today? And then a second one: given that, what stands out?

The choice we made about your credentials

Many trackers solve the data problem by asking you to connect your accounts — handing over bank or broker credentials, or authorising an aggregator to read them on your behalf. It is convenient, and it concentrates enormous risk in one place.

We chose the other trade-off. Fintrack Labs has no aggregation capability whatsoever. You enter your holdings; we keep their values current with public price and NAV data. It is more work for you on day one, and it means a breach of us can never become a breach of your bank. We think that is the right trade for a small, independent product, and we would rather be honest about the cost of it than pretend it is not there.

How we make money

Only one way: users paying for Pro. We take no commission from any fund house, broker, insurer or product manufacturer. We do not sell data and we do not run ads. Nobody is paying us to point you at a particular product, which is precisely why we can afford not to recommend any.

What we are not

We are not a SEBI-registered investment adviser, a broker, a distributor or an insurer. We do not hold or move your money. Fintrack Labs is a tracking tool, and every insight it produces is an automated observation about numbers you typed in yourself — not advice.

What you can track

13 asset classes, combined into one net worth figure:

Crypto holdings can be tracked as part of your portfolio. Fintrack Labs does not buy, sell, exchange, custody or transfer cryptocurrency.

Company information

Fintrack Labs is operated by Shyam Sundar (Sole Proprietor), a Sole Proprietorship, carrying on business at 1163/3, E.B. Nagar, Arni, Tiruvannamalai District, Tamil Nadu, 632316, India. Reach us at [email protected] — full details on the contact page.